Go away with The Hype, Music is First!

Luckily, I understand where Bandcamp is coming from. The idea is that their relationships with Beatport, iTunes, Amazon and other platforms are SOOOOO key - trendy shit, that they cannot rock the boat with any of those outlets. And I get that from a big picture perspective.  But from the individual artists’ point of view, does it really help them all that much to have a featured placement on iTunes? 
 
It’s cool and fun for a week or a day, but this goes away and doesn’t really “move the needle” all that much.  And ultimately Apple keeps the data, takes 30% and knows exactly who the user/fan is while the label and artist are kept in the dark regarding this info.
 
Ok, so most of the people don’t know what Bandcamp is.  It’s not a social networking profile or website; it’s a digital sales platform.  No problem, we’re all here to educate and help each other out for the greater good of the artist. My response? “I don’t know if it makes sense to post an iTunes link to Bandcamp.” 
 
Bandcamp is a place to sell digital music and many of the fans are there because they aren’t fans of the iTunes experience or model. I’m happy to share the info with you all as well as corresponding statements if that works for you. 
 
Therefore why aren’t we all leading with Bandcamp for content releases?  They of course do promotions as well.  It’s a question I wanted to pose and will continue to try as right now, what Bandcamp is doing makes the most sense for fans, artists and the industry at large with regard to modern music releases.
 
Bandcamp makes it easy for fans to directly connect with and support the artists they love. Their global music community enables fans to discover and connect with artists and record labels, and directly compensates them for their work. 
 
Bandcamp believes that music is art, and for music to thrive, artists must be compensated fairly and transparently for their work. Their fair trade music policy means when you choose to pay an artist on Bandcamp, your money reaches them quickly, and in a way that is simple to explain and understand. Here are some of the ways Bandcamp benefits fans, artists & labels:
 
·         Artists: Sell music and merchandise directly to your fans with total control over pricing and timing. Easy access to your customers’ data (including email and location), real-time stats, connect to labels, fully customizable template pages, music chart reporting and more.
·         Labels: Easy to customize label and artist template pages, unified accounting and stats across all your artists, a single editing interface for your entire catalog, support for merch fulfillment, direct payments, connect to existing artist accounts, tap into a giant thriving music community and a whole lot more.
·         Fans: Instantly access the music you’ve purchased, either via streaming or the optional high-quality download, buy vinyl, CDs, tickets and t-shirts directly from artists, follow your favorite artists and labels, keep a wish list, showcase your collection and explore the music of like-minded fans.
 
We believe that music should be available in all possible formats and not be limited to a selected few people.  I took this idea to what I consider to be a very forward thinking indie label. A label with a great roster of like-minded artists and styles.  
 
It made me realize, why aren’t labels like the one above LEADING with Bandcamp on their content rollouts? They take a smaller margin (15% going down to 10% over 5k USD in sales) and you collect data including contact info from your fans. Artist aside for a moment, what a no brainer for a label that has a particular brand and vibe of like-minded fans to build their business with this key contact information from each purchase.
    We´re very happy with our Bandcamp store!! 🖤
 

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Comments: 2
  • #1

    Robert M. (Monday, 16 April 2018 18:34)

    Agree 100% no words for this, the hype is killing everything . :(

  • #2

    Corey (Tuesday, 17 April 2018 10:29)

    Thumbs up you have a new subscriber!